The rumour mill is spinning lately about Rory McIlroy making a switch to the swoosh, and with Bloomberg reporting their shares up 3.4% this year, all looks rosy with Nike.
Nike’s golf business received another boost yesterday with the announcement of the granting of a patent to put data-collecting sensors on golf clubs to improve the fitting process. It’s trackman like technology embedded on the back of Nike club’s head which provides data immediately on a screen during a club fitting session.
The patent deals with sensor technology at 100 points across the head of the club that uses accelerometers and gyroscopes (similar to those in an iphone) to record clubhead head, club face angle at impact, hitting pattern on the face etc.
The result would be a club-fit better and more precisely than ever before. The major advantage this technology would give is to allow fitting on the golf course proper under playing conditions as opposed to the current trial and error system indoors or in a fitting centre at the range.
With annual turnover in the billions globally, their golf business ever growing and their star player Tiger in his mid thirties and injured, it all points to Nike making Rory McIlroy an offer he simply cannot refuse to become the new face of Nike Golf. Sooner rather than later. You can bet your gyroscope on it.