How To Customize Your RAZR Fit Driver with Callaway udesign Tool

0 0 GolfCentralDaily May 15, 2012 Edit this post

udesign by Callaway, is an online customisation tool, gives golfers purchasing a RAZR Fit® Driver the ability to design their own version o...

udesign by Callaway, is an online customisation tool, gives golfers purchasing a RAZR Fit® Driver the ability to design their own version of the Company’s new club that is already in the hands of Phil Mickelson, Ernie Els and Alvaro Quiros.

The website http://udesign.callawaygolf.com/ Features an innovative and easy-to-use online interface for customers to select their own colour choices on RAZR Fit’s clubhead and grip, as well as a myriad of shaft model and other custom configurations.

Accessible to virtually customise RAZR Fit drivers for both Men and Ladies models, the udesign by Callaway process begins with the selection of a right-handed or left-handed clubhead and a range of loft and colour choices. With each selection, the RAZR Fit image on screen modifies in real time to embody the latest design choice. After making a colour selection, advanced customisation options detailing the choice of stock or after-market shaft, its flex, length, grip model and wraps follow.

Phil Mickelson chose powder blue and gold in honour of the Chargers. Callaway staffer Alvaro Quiros commented “Give me one in every colour and I will match my driver with my apparel.”

Callaway’s RAZR Fit Driver has a new introduction retail price of £329.00 and the udesign by Callaway personalisation and customisation features an additional fee of £40

For more information please visit: http://udesign.callawaygolf.com/

WHAT IS UDESIGN

Udesign, via the Callaway Club Configurator, offers customers something no other golf manufacturer has ever offered before: the ability to choose your own grip, shaft, clubhead and clubhead colour, that is a perfect match for your game. It’s another way that Callaway is taking adjustability further and helping every individual golfer.

PLACE YOUR ORDER:

Step 1: Customise your driver to your own personal specifications from the many options available within the udesign configurator.

Step 2: Print off /e-mail the details to yourself and then contact your nearest Callaway stockist (click on link to find your nearest Callaway stockist if necessary) to place the order.

Step 3: Wait just circa 7 days to collect your customised RAZR FIT udesign Driver from your Callaway stockist

PAYING FOR YOUR ORDER:

Step 1: Customised Head, Headcover and Grip options. There is an upcharge of £40 / €50 (or local currency equivalent) for all udesign Drivers Vs the standard RAZR FIT Driver and the total amount (including the standard driver plus all customisation upcharges) is payable to your local Callaway stockist at time of ordering.

Step 2: Custom Shaft Options. Because of the sheer number of different shafts (and the variation in their price), we have given an indicator (standard / premium / super premium) of shaft cost within the configurator to keep things as simple and as clear as possible. While the final shaft price will be determined by your local Callaway stockist, it is important to note that several shafts (including the specially selected RIP NV in the standard Driver) come at no extra up charge.