In fairness to Titleist, they could have had no idea their Masters advert featuring Jordan Spieth, on the 12th hole at Augusta, saying something profound about his ball, would come back to bite them in the ass!
Or that he'd hit the big ball (earth) before the small ball with his third shot.

Thanks to coach Seamus McMonagle for the brilliant spot.

It even has the line

"I need it to perform in the unpredictable wind on the 12th!"

 
The cruelly ironic Jordan Spieth Titleist Masters poster!

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