I've been attending the PGA Merchandise Show as equipment reviewer with Golfbidder for the past 10 years and its the one place you get to see all the big equipment brands showcase all their new releases in the one place, at the same time.

But the news today that TaylorMade have pulled out may be the beginning of the end for the annual bash in Orlando.

Back in the day the PGA Show was an indispensable marketing tool for the brands but in the modern era of social media its usefulness has wained. Where new clubs used be released with great fanfare in January at the show, they are now released strategically throughout the season to achieve most coverage.

Demo Day at the PGA Show features a 360 degree range with all the companies set up around it.

Nike pulled out of the show some years ago as their equipment side close, Mizuno were next to say the spend didn't justify the return now TaylorMade say the elaborate cost of the show is best spent elsewhere.

“After conversations with TaylorMade Professional Staff members and key leaders within the golf industry, we will be investing into growth initiatives that we believe will create even greater value for the game of golf,” TM CEO David Abeles said. “As a result of our additional spend, we have decided not to attend the 2019 PGA Merchandise Show.”

Me dressed as a Stormtrooper at the 2016 PGA Show.

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