The son of European Tour legend Seve Ballesteros has tweeted an alternative European Tour logo  with the text "Maybe one day."

The picture in the tweet shows a flag bearing an alternative logo with the silhouette of Seve based on the iconic image of Ballesteros celebrating his win at the 1984 Open Championship with a clenched fist.


The European Tour did briefly consider honouring Seve by changing the logo following his death in May 2011.

The logo was then used on the bags of the 2012 European Ryder Cup team under the captaincy of Jose Maria Olazabal in Chicago.


Ballesteros also used the logo in his company dealings and had it tattooed on his left arm.



Earlier this month the European Tour unveiled their new rebranded logo costing millions, with chief executive Keith Pelley falling hook line and sinker for the tripe sold to him by the graphic design company.



According to Pelly, the Tour is "underpinned by three pillars: being innovative, inclusive and global." He forgot "expensive"

"The modern identity we have unveiled today, flanked by our strapline 'Driving Golf Further' and underpinned by our three pillars of being innovative, inclusive and global, unequivocally reflects where we are at now" vomited Pelly. He later said the 'T' "is more instantly recognisable and more flexible, giving us the ability to create greater brand identity."

I'd argue entirely the opposite.  The "new" logo represents how corporate, sterile and characterless the European Tour has become.

Bring Back Seve.


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