In an emotional press conference following his PGA Championship victory, Jason Day revealed that he did not eat any solid food for the entire week, in an effort to avoid illness.

The Australian who suffers from vertigo and earlier this year contracted a viral infection at Chambers Bay, consumed only a special carbohydrate gel, which he helped formulate.

Related: Jason Day Tells How He Cheated Death After Finding Unexploded Bomb In Australian Bush.

"All I've had this week was Kum," said Day. "I'm very grateful to all the guys who worked night and day to produce the quantities of Kum I would need this week. I've being using the Kum Xplosion; it's sticky and a bit salty but once you swallow it's really good. They got the formulation just right."

Shares in Kum have sky rocketed overnight and it's expected that several caddies will be substituting Granola bars for Kum in players bags this week.

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