Here’s the latest offering from Ecco golf shoes for 2012

ECCO 2012 Men’s Golf Shoe Collection Pics, Prices and Descriptions Below

New Line Furthers Brand’s Leadership in Hybrid and Natural Motion Categories
Danish brand ECCO – maker of the world’s most comfortable, stylish and technically-advanced footwear – announces its 2012 men’s golf collection, highlighted by several new introductions in the Street hybrid and Natural Motion categories. The range will be widely available across Europe from spring 2012. 
Mirroring the foot skeleton and using the body’s natural system for absorbing impact, BIOM Hybrid combines the award-winning Golf Street outsole with ground-breaking ECCO Natural Motion technology. The result is the first and only hybrid model that’s also a true performance golf shoe.
“Golf Street literally created the hybrid category, and it all began with the simple notion that a golf shoe can be much more than a golf shoe,” says Michael Waack, Head of Global Golf at ECCO. “That philosophy along with our foot-first approach to shoemaking and decades of research has now led to the phenomenal BIOM Hybrid.”
Built around a completely anatomical last developed by scanning more than 2,500 feet, BIOM Hybrid has an all-day outsole with 100 molded TPU traction bars. This creates more than 800 traction angles, providing exceptional grip and stability on nearly any surface.

BIOM Hybrid

also features:
  • Yak leather uppers that are naturally soft, smooth and breathable, yet three times stronger than other leathers
  • ECCO Hydromax™ treated leather uppers for superb weather protection
  • A triple-component insole unit to enhance cushion and performance
  • Direct-injected midsole with flexible arch support and a stabilization bar specifically designed to enhance the golf swing
Suggested Retail Price: £160
Additional breakthroughs for the new season include:

Golf Street:

 The game’s most admired and desired shoe is now available in two new styles. One is a fashion-forward design combining performance textiles with soft leather on the uppers. The next is a luxury version crafted from reptile printed leathers that perfectly complements the Golf Street camel leather model.
£110-125

BIOM Golf:

Crafted using decades of ECCO research into the human foot, the first Natural Motion golf shoe is now available in a GORE-TEX® version and new colors in the Hydromax™ leather category. It takes advantage of the foot’s system for absorbing impact while bringing players closer to the ground for unmatched feel and traction.
Hydromax £185
Gore-Tex £199

Cool III:

Designed to turn heads, Cool III is has all-new upper patterns in the GORE-TEX®, Hydromax™ and Premier leather categories. A textile lining showcases an open mesh that is extremely breathable while a low-profile, direct-injected midsole offers superb torsional support and stability.
Premier £130
Hydromax £145
Gore-Tex £165
The ECCO men’s golf collection is worn in competition by scores of international Tour stars, including Graeme McDowell, Fred Couples, Thomas Bjorn, Stuart Appleby, Thongchai Jaidee, Aaron Baddeley, Thorbjørn Olesen, Andreas Hartø and many others.


About ECCO

ECCO, a world leading brand of shoes combining style and comfort, has built its success on uncompromising quality, innovative technology and the design philosophy, “the shoe must follow the foot”. ECCO is the only major shoe manufacturer to own and manage every step of the shoemaking process, and its employees are the life force behind its products, designing, developing, producing, and taking responsibility for every detail. ECCO products can be found in 4,000 branded sales locations in over 90 countries, a growth fuelled by ECCO’s consistent aim of making the best shoes in the world.
For further inspiration, please visit www.ecco.com/golf.  
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Donal Hughes

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