Nike are getting out of golf equipment as the Woods McIlroy project profits fall.
There were clues everywhere. Nike not turning up whatsoever to the PGA Show last January, Charl Schwartzel suddenly switching to PXG the week of The Open and Rory McIlroy with a new Scotty Cameron putter at the PGA Championship. Now it's official; Nike are done with golf.

It wasn't to do with losses. The figures were good; just not Nike good. Despite having Woods and McIlroy in their stable, Nike never grew past a tenth the size of Callaway or TaylorMade.

2015 annual golf sales were $771 million down from nearly $789 million in 2014 and $792 million in 2013 when Tiger Woods won twice.


All eyes now turn to who McIlroy and Woods will sign with when Nike pull plant at the end of 2017.

Adidas Group are very much of the same mindset as Nike except they have been trying to sell off TaylorMade for almost a year and it's difficult to see how Nike's departure will change their mind. They already have Jason Day and Dustin Johnson on board; would Rory McIlory with TM gear change their balance sheet? And do they need an ageing Tiger Woods?



The natural choice for Rory is a return to Titleist but the parent Acushnet Company has it's hands full at the moment as they are in the middle of an Initial Public Offering on the Stock Exchange.

What is clear is that golf is entering into the toughest test in its history.  Fewer people are playing and the manufacturers are getting out. Expect a big levelling out.

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