It has to be good for the consumer to have another big brand in the sports equipment market and Under Armour's rise has been nothing short of meteoric over the last few years.

Pros are telling me they cant keep the stuff stocked on shelves it's so popular.

That has all been helped by having brand ambassadors like Jordan Spieth on board and an army of him star in the new UA commercial.

Production values are high but the concept is simple. I like it.

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