The stroke that watch company Omega just pulled at the Rolex Series Finale, the Tour Championship in Dubai was marketing genius.

For something like fifty grand and three free watches Omega secured a deal for Race To Dubai winner Tommy Fleetwood to use their distinctive red coloured golf bag during the tournament.

How about that for a kick in the nuts to Rolex!!  Not sure how happy the European Tour were about it all but hey, that's marketing 101.


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